Generator CrossFit needed visual assets that were unique, inspiring and on brand for their website & social media. I shot a day of stills and a day of video. Originally the video piece was designed to have narration, but we ended up liking it as a simple tone piece - one that describes the feeling of getting a good workout in. We landed on shooting the stills on 35mm film, Kodak Tri-X 400 specifically, because we thought the look would visually separate Generator from other gyms in the area.